By Brandon Griggs and Dorrine Mendoza,
CNN
updated
12:56 PM EST, Wed November 7, 2012 | Filed under: Social
Media
|
This tweet
by @BarackObama quickly became the most retweeted message ever on Twitter.
- Photo of president embracing first lady has been retweeted more than 675,000 times
- President Obama's campaign posted the image late Tuesday after he won re-election
- The image also has received more than 3.3 million likes on Facebook
(CNN)
-- It may already be social media's most-shared image ever.
President Barack Obama's campaign
posted a photograph of him embracing his wife, first lady Michelle Obama, to
Facebook and Twitter late Tuesday, moments after CNN and other news outlets
projected he had won re-election over GOP challenger Mitt Romney. The
accompanying message read simply, "Four more years."
The president had tweeted a thank-you
message to supporters from the same account moments earlier. But it was the
image that captured the world's imagination.
By late Wednesday morning the photo had been retweeted more than 675,000 times,
topping a previous tweet by pop star Justin Bieber and making it the most popular message in Twitter's brief
history.
It also has received more than 400,000
shares and 3.3 million likes on Facebook, shattering the
previous record held by Mark Zuckerberg's wedding photo in May.
Four more years. pic.twitter.com/bAJE6Vom
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The image shows the president and first
lady locked in a heartfelt embrace, framed against a cloudy sky. She's wearing
a sleeveless summer dress; he's got his shirt sleeves rolled up and his eyes
closed, a smile on his face. It was taken August 15 at an Obama rally in
Dubuque, Iowa, during a three-day campaign bus tour across the state.
More than 160,000 commenters weighed in
about Obama's post on Facebook. Amid the congratulations and the angry posts
from Romney supporters were some praising the photo.
"They are an absolutely gorgeous
couple!!! So in love!" said one comment.
The posts reaffirmed the pre-eminence
of social media as a crucial communications platform in the 2012 presidential
race. Obama's campaign acknowledged his victory on Twitter and Facebook before
he e-mailed supporters or addressed a victory rally early Wednesday in Chicago.
The messages also rode a massive wave
of Twitter chatter about the election returns. Twitter saw 31 million tweets on
Election Day, and hit a peak of 327,452 tweets per minute as Obama
was declared the winner.
The Obama campaign has not revealed who
took the photo, although it is nearly identical to ones snapped by Jim Watson,
who covered the campaign event for Agence France-Presse.
Source
http://www.cnn.com/2012/11/07/tech/social-media/obama-photo-twitter-facebook/index.html
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