Facebook, Twitter, YouTube marketers: This is why you never, ever start campaigns on Friday | VentureBeat
★ Summary
- Topic : a comprehensive three-month study of consumer social engagement with online campaigns for 20 major retails brands.
1. Most social marketing campaigns are deployed on Fridays. But campaigns deployed on Tuesdays get the most engagement - individual to your company, your customer demographics, what’s happening
in the industry, and what’s going on in consumers’ minds.
2. Fewer campaigns can be better - Clearly, there are some social media learnings that are not being adequately shared across the corporation.
3. In Youtube studies, factors increasing the success of YouTube campaigns include celebrity
guest stars, incentivized user engagement (with prizes for commenting or
posting in response), and interesting, odd titles that viewers have to
click on to understand.
In conclusion, The point: Find good slots for your customers, not for you.
★ Thinking.
I think that Friday is not necessarily a bad day to launch. For
example, open rates can be much higher on Friday than on Tuesday.
★ Source
http://venturebeat.com/2012/06/22/dont-launch-a-campaign-on-friday/#7AIHz4us2KqECeG1.15
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