레이블이 mobile web인 게시물을 표시합니다. 모든 게시물 표시
레이블이 mobile web인 게시물을 표시합니다. 모든 게시물 표시

2013년 6월 13일 목요일

How Big Data Is Transforming The Mobile Industry


The world is awash in data.
global mobile data traffic by device
CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion in data.
Apple upended the electronics business six years ago with the release of the iPhone. The iPhone ushered in an era when design, both of software and hardware, became the paramount concept in the tech world.
Could data be the paradigm that anchors the next revolution? Many think so. 
In a new report from BI Intelligence on Big Data and Mobile, we define big data, examine mobile's connection to it, analyze its potential, practical applications, and pitfalls, look at how it's collected, and answer some of the most frequently asked questions about big data and mobile.
Here's an overview of the relationship between big data and mobile:



2013년 5월 16일 목요일

Now Google Wants To Kill The Mobile Web (Good Riddance)



Now Google Wants To Kill The Mobile Web (Good Riddance)
Mobile versions of websites are so 2009.
You know those clunky, stripped-down versions of sites with addresses that tack an "m." onto the beginning, and serve up a dumbed-down, limited version of their content? If Google has its way, those sites are headed for the dustbin of history.
At I/O, Google's developer conference held this week in San Francisco, executives Sundar Pichai and Linus Upson showed off examples of websites that traveled smoothly from desktops to tablets to smartphones. A website for the upcoming second installment of the Hobbit movie franchise let you soar above Middle Earth on many devices. And a racing game had cars leaping from smartphone to tablet to laptop.
The vehicle of this, of course, is Google's Chrome Web browser, which is now available across all those platforms (including, as of last year's edition of the I/O conference, Apple's iPhone and iPad).
The point of the demonstrations: You should be able to build your website once and have it adapt to different computing environments, a notion called "responsive design." Rather than force the creator of a website to design for specific screen sizes and interfaces - like keyboards versus touch screens, say - or force users to go through contortions to use websites optimized for the limitations of the wrong device, websites should just sense what computing device is being used and reconfigure themselves accordingly.
Just a few years ago, that sounded like a pipe dream - hence, the proliferation of mobile-optimized websites standing alongside full desktop versions.
At ReadWrite, we haven't just been writing about responsive design. Since last October, when we launched a major redesign of our site, we've been living it. So we're naturally biased in favor of this concept.
It will take time and effort to rearchitect websites for this reality. And there will always be those holdouts- particularly within large, slow-moving businesses - who insist on designing for older versions of Web browsers or mobile devices. Legacy technologies which haven't made the cross-platform leap, like Adobe's fading Flash, need to be winnowed out. But those problem areas will increasingly be the exception, not rule.
Let's just have one Web. That seems easier.

2013년 5월 10일 금요일

CHART: Market Estimates For Google Glass And Other Wearable Devices Are All Over The Place



Those betting big on wearable computing believe an assorted new crop of gadgets — mostly worn on the wrist or as eyewear — will transform the way in which we interact with the rest of our devices.
But, will they? Overall consumer awareness is still low. 
Speculation, therefore, on the future market for wearables devices is a confusing mix of skepticism and hype.
In a recent report from BI Intelligence, we make sense of the muddle and analyze various growth forecasts for the wearable computing market. We also explore the products and prospects of each component market - including bracelets, smartwatches, and eyewear, examine the various barriers to entry for each, and look at how wearables could bring along new platform wars. 
Take a look at this chart that shows the various market estimates for wearable computing:

bii_wearables_shipforecasts (1)
BI Intelligence



IMS Research: According to IMS Research, the wearables market is poised to grow from 14 million devices shipped in 2011 to as many as 171 million units shipped by 2016. However, the IMS forecast was issued in September 2012, before the media was awash with announcements and conjecture regarding new wearables devices in the pipeline. 
ABI Research: ABI Research pegs the wearables market at 485 million annual device shipments by 2018. We believe this number is too high because of the uncertainty surrounding eyewear and smartwatches. 
BI Intelligence: Our own projection falls between the ABI and IMS forecasts. We believe that smartwatches won't be a runaway consumer hit, but that fitness bands, as well as pocketable activity-tracking devices like the Shine, will find a broad consumer market as well as deep niche markets in the medical industry and the enterprise. We see global annual wearable device unit shipments crossing the 100 million milestone in 2014, and reaching 300 million units five years from now. 
At a $42 average selling price — which accounts for both rudimentary low-cost clip-on devices and high-price specialty medical wearables — that adds up to a $12 billion market by 2018.



2013년 4월 16일 화요일

U.S led the world in mobile web speed boosts last year, according to Google

http://venturebeat.com/2013/04/15/u-s-led-the-world-in-mobile-web-speed-boosts-last-year-according-to-google/

U.S led the world in mobile web speed boosts last year, according to Google
Google says it’s passionate about speed: the web getting faster. That’s very appropriate for a company that to this day, in spite of its minimalist design, still tells web searchers how long their query took for every single search.
But it’s hard to make the web  faster when web pages are growing in size: 75 percent bigger for e-commerce sites.
So Google checks, periodically, to see if the web is getting faster as our web browsers get better, mobile carriers continue LTE roll-outs, and mobile devices get more powerful. And apparently, in spite of the fact that e-commerce sites are perhaps over-indulging in images and complex Javascript and overall page size across the entire web is up 56 percent over the past year, the web is actually getting faster.
Especially on mobile. And especially in the U.S.
Desktop access is up only marginally, at average load time of just over six seconds per page, compared to almost seven seconds per page last year. Mobile access, however, is 30 percent faster than last year, with an average page load time of just over seven seconds, up from over 10 seconds last year.
web getting faster
That phenomenon is visible all over the globe, Google says, from countries with poor mobile internet infrastructure such as Nigeria, Egypt, India, and Brazil, to those countries with the fastest mobile internet, such as Japan, Sweden, Poland, the U.S., and Germany. In spite of the fact that page load times in Nigeria, for example, are over 10 seconds, they’re faster than last year’s. And Japan’s speedy three-second page loads this year are faster than its 3.5 second page loads last year.
Interestingly, the U.S. seems to be getting better, faster than the rest of the world.
The U.S. had a massive 40 percent mobile speed bump between April 2012 and April 2013, trailed by Finland with a 37.97 percent jump, and Germany, with a 36.17 percent increase. That’s impressive — apparently all the LTE roll-outs in the U.S. are having an impact. And it’s a major role-reversal, as we’re very used to hearing about how expensive and slow U.S. wired networks are in comparison to countries like Japan and South Korea.
Fastest-improving countries in terms of mobile browsing:
  1. U.S. – 40%
  2. Finland – 37.97%
  3. Germany – 36.17%
  4. Hungary – 33.96%
  5. China – 33.93%
  6. Mexico – 33.82%
  7. New Zealand – 32.69%
  8. Canada – 31.48%
  9. Philippines - 28.74%
  10. Argentina – 21.51%
All of those improvements add up to faster pages, a faster web, and — hopefully — less impatient mobile surfers.
Good luck with that one.

2013년 2월 26일 화요일

What developers do with HTML5 (infographic)

http://venturebeat.com/2013/02/26/what-developers-do-with-html5-infographic/

Developers are using HTML increasingly for both mobile apps and, believe it or not, for desktop apps … especially for emerging platforms like Chrome, and sure-to-be-huge platforms like Windows 8.
But some still feel the technology is over-hyped.
So Kendo UI — which makes an HTML5-based mobile development toolkit — surveyed 5,000 developers to see what they’re doing with the technology.

Get the full story: 5,000 developers on HTML5

It turns out that 70 percent of North American developers are already using HTML5, as are roughly 60 percent of South American, European, and Chinese developers. And they’re using them to build productivity tools, utilities, and more.
Here’s the data in visual form:
Kendo UI_HTML5 Global Developer Survey_Infographic

2012년 12월 3일 월요일

Facebook Mobile Use May Be Near Its Saturation Point In The United States

Facebook Mobile Use May Be Near Its Saturation Point In The United States
No doubt about it, mobile is now the primary avenue for growth in social media. If you did not know that already, analytics firm Nielsen released a report today showing that social media use on mobile devices rose 63% between native apps and the mobile Web in the United States in 2012.
Between PCs and mobile devices, Americans spent 121 billion minutes on social media in July 2012, an increase of 37% (88 billion minutes).
More people than ever are using Facebook’s native apps to access the site, including 78.4 million Americans alone. Native-app use for Facebook eclipsed the mobile Web, which had 74.3 million users.
If you add those groups together, the aggregate of mobile users topped those using a PC to access Facebook by almost half a million people. In the United States, 152 million people accessed Facebook from their PCs against 152.7 million through either native apps or the mobile Web.
Granted, there is likely some overlap accessing Facebook on both the mobile Web and native apps, but mobile and PC use of the social network is fairly even in the Unites States. It's also apparent that most people who use Facebook on a PC are also likely to do so on a mobile device.

We have watched all types of mobile use explode in 2012. In the United States, we have hit an inflection point where most people will be accessing the Internet primarily through their smartphones and tablets. The question becomes how much more can social-media companies like Facebook or Twitter grow on mobile?
Mobile-analytics company Flurry reports that there are 181 million iOS and Android smartphones active in the United States. Conservatively, iOS and Android make up 85% of the domestic smartphone market. From there, we can extrapolate that there are about 208 million smartphone owners in the country. Facebook can now claim 73% (at most) of those people as their mobile customers. What that means for Facebook is that it has likely hit near-saturation in the number of moble owners it can acquire.
Member acquisition, on PC or mobile, has never really been a problem for Facebook. Nor has been getting members to spend time on the site. Facebook is built to get people to use it, and they do. A lot. Facebook saw native-app users spend nearly 27 minutes a month on the site, a 61% increase over the same period in 2011.
Facebook’s problem is making money off those mobile people. This became apparent when the company filed its S-1 document with the Securities and Exchange Commission prior to its initial public offering in February.
The biggest risk Facebook owners said they faced in sustaining growth and financial health was their ability to turn mobile members into dollars. As such, Facebook has launched a variety of ads on mobile, such as sponsored stories and ads that appear in member newsfeeds.
Facebook is a very quick and iterative company when it comes to building new products, and it always has dozens of small teams working on projects that can advance both its utility as well as its monetization features. If consumer use trends in 2012 have taught Facebook anything, it is that it should ramp up the output of these teams to take advantage of the shift from PC to mobile devices.
Other social networks have seen a spike in mobile usage in 2012, according to Nielsen. For instance, Twitter sees more users from the mobile Web (42 million) than it does via PC (37 million) in the U.S. Twitter received 22.620 visitors through its native apps. Burgeoning social-network Pinterest saw the biggest growth rate of the year on any platform, with 14 million users through the mobile Web, a 4,225% increase year over year from 2011.
Pinterest had 27 million members on PCs, a 1,047% growth rate. See the Nielsen chart below for overall mobile-Web and native-app use across all social-networking sites in the U.S.

While Facebook may be near its saturation point, there is still a fair amount of room left for companies like Twitter, Pinterest and Foursquare to cultivate mobile members. Facebook has set the standard for the social-mobile industry, now it is up to the competition to match it.


http://readwrite.com/2012/12/03/mobile-social-media-use-is-nearly-saturated-in-the-united-states

2012년 11월 30일 금요일

Mobile app downloads surged 33 percent after iPhone 5 launch

Mobile app downloads surged 33 percent after iPhone 5 launch
The iPhone 5 was good for the app economy. Mobile app marketer Fiksu said that mobile app downloads surged 33 percent in October after the Sept. 21 arrival of the Apple iPhone 5. Users began organically searching for new apps, and that help drive down mobile marketing costs in October.
The drop in the cost of acquiring new loyal app users should be welcomed by developers, who worry that marketing costs may eat away at the profits that they get from free-to-play mobile games, where users play for free and pay real money for virtual goods.
Fiksu said that the cost to acquire a loyal app user fell 6 percent in October to $1.06, down from $1.13 in September. That coincided with increases in searches and app discovery. The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, rose to 5.4 million daily downloads in October, up 33 percent from September. The Index saw a similar gain following the availability of the iPhone 4S in October 2011, when traffic also surged by a proportional 29 percent.
“October was a month of opportunity for mobile app marketers,” said Micah Adler, CEO, Fiksu. “Organic searches soared as users around the world actively explored the App Store searching out new apps for their new iPhones. This heightened period of organic discovery – coupled with peak download volumes – drove down the cost of loyal user acquisition. Some savvy marketers chose to ride this wave without substantially increasing their advertising spending.”
The Fiksu Indexes measure monthly fluctuations in competition for rank in the Apple App Store and the cost to acquire loyal users, helping mobile app marketers benchmark their performance against industry trends. Fiksu has measured more than 55.6 billion app actions such as game launches or user registrations to date.

http://venturebeat.com/2012/11/30/mobile-app-downloads-surged-33-percent-after-iphone-5-launch/

2012년 11월 21일 수요일

Merging Mobile and Social to Humanize Your Brand

We talk a lot about mobile devices as the great enabler in terms of connecting you to your audience anywhere, anytime. By taking advantage of the flexibility mobile offers, combined with the wealth of information sharing and connectivity of social platforms, there is no limit to the relationships you can create with customers; that is, unless you create one.
One of the biggest missed opportunities that so many companies fall victim to with social media is not capitalizing on its ability to humanize your brand. Unlike traditional marketing, social media offers customers the ability to interact on a level deeper than buy/sell, so it is crucial to create a sense of realism. Never before has the ability to humanize been so accessible, thanks to mobile devices. So, how do you take advantage of them?
Live Tweeting
One of the easiest ways to show your customers that your brand is not a robotic, link-spewing, marketing-obsessed, egomaniac, is to live tweet events or promotions. Live tweeting has been shown to have a better rate of engagement and is a perfect way to show your audience that there is an actual person behind the messages they see.
The beauty of mobile is that it gives you so much freedom to tweet from anywhere, allowing you to push more content quicker. You also now not only have the ability to tweet from places you might not have been able to in the past like concerts, sporting events, etc., you also can give your audience the ability to track and interact from anywhere by making all your tweeted links mobile friendly (i.e., optimized landing pages for all links).
Creating Multiple Voices
There is certainly something to be said for keeping a consistent voice coming from your company, however social media opens the doors for your entire team to become more of a community that your customers can engage with. Having just one channel open talking about your business does not nearly reach as large or as interested an audience as does bringing many personalities to the table all driving at the same goal.
This strategy is one that can be achieved through any platform, but as with live tweeting, mobile simply takes the accessibility to a whole new level. Each of your employees is unique and so too will be their social media choices. You may have designers on staff that are highly visual and can be a huge asset in your Instagram and Pinterest efforts while a copywriter or marketer may be more inclined towards platforms like Twitter or Tumblr. As social sites begin to look mobile-first, having as many members of your team connected in your social efforts will give you the ability to get great content constantly flowing out to your audience from multiple channels.
Connecting With Other Brands
Almost as important as connecting with your audience, is connecting with other brands. These may be brands you already work with, or just brands that will have similar audiences. Driving conversations with other companies not only will help you make connections with potential allies, it will help you build credibility as an industry leader and show your customers (and potential customers) that you always stay informed.
The obvious outlet for this type of interaction would of course be Twitter where you can easily comment or reply to material offered by brands, but possibly even more powerful is a well thought out response on a company blog post. The more readers see that your company is willing to take the time to read and react to someone’s ideas, the more trust and security your audience will have in what you do.
The more social leans toward merging with mobile, the more opportunities to humanize your brand will pop up. Things like location-based social platforms give your audience a glimpse at your team interacting in the real world. Media sharing platforms give your customers the ability to market for you on the go and give you the ability to comment and engage with them in real-time. If you can get over the fear of adopting a mobile-first mentality, and always be on the look out for new ways to prove to your audience that there is not a motherboard behind your marketing, you’ll be well on your way to creating a better relationship with your customers.

★ Summary
Problem: One of the biggest missed opportunities that so many companies fall victim to with social media is not capitalizing on its ability to humanize your brand. Unlike traditional marketing, social media offers customers the ability to interact on a level deeper than buy/sell, so it is crucial to create a sense of realism.

1. Live tweeting has been shown to have a better rate of engagement and is a perfect way to show your audience
2. Creating multiple voices does bringing many personalities to the table all driving at the same goal. highly visual and can be a huge asset in your Instagram and Pinterest efforts while a copywriter or marketer may be more inclined towards platforms like Twitter or Tumblr.

3. Driving conversations with other companies not only will help you make connections with potential allies, it will help you build credibility as an industry leader and show your customers .

In conclusion, media sharing platforms give your customers the ability to market for you on the go and give you the ability to comment and engage with them in real-time.

★ Source

http://windmillnetworking.com/2012/11/19/merging-mobile-and-social-to-humanize-your-brand/

Developer blunders, Android edition: How to avoid 5 common mistakes | VentureBeat

Developer blunders, Android edition: How to avoid 5 common mistakes | VentureBeat

★ Summary
- Topic : five of the most common Android development blunders and what can be done to prevent them.
1. Some design rules are made to be broken and you can distinguish your application by bending the rules in shrewd ways
2.Be careful if you decide to lock the screen orientation to portrait-only
3. We’ll ever have the luxury to load as many huge images as we could in desktop environments. so, Be clever and change your screen to use combinations of smaller images and XML-drawables, if possible.
4. You need to assign a StateListDrawable to your custom screen elements. The easiest way to do this is to create a drawable XML file with a state selector
5. sin is so grievous that applications targetting the Honeycomb API, or greater, will experience NetworkOnMainThreadException

★ Source

http://venturebeat.com/2012/11/20/android-blunders/

2012년 11월 18일 일요일

100 Tools to Develop the Next Killer iOS or Android App

100 Tools to Develop the Next Killer iOS or Android App

★ Summary
1. There’s quite a list of people who are interested in creating iPhone/iPad and Android apps these days.
2. Get ready for some great tools that can help you create a more polished app with the biggest chance of meeting your goals (like making money or engaging users).

★ Thinking.
- Excellent collection. Exactly what I currently need found a few tools/services I never heard about before.

★ Source
http://dailytekk.com/2012/04/02/100-tools-to-develop-a-killer-ios-or-android-app/#.UKmF7r_9X8k.blogger

How smartphones make us superhuman

John D. Sutter, CNN
Mobile technology, the so-called
Mobile technology, the so-called "fifth wave of computing," is revolutionizing how we communicate.
STORY HIGHLIGHTS
  • Mobile phones have become human "appendages" or "phantom limbs"
  • They connect us to each other in ways previously unimaginable
  • Survey finds 68% of people sleep with their phones at bedside
  • Modern phones pack "more computing power than Apollo 11," essayist says
Editor's note: This story kicks off an in-depth CNN series, "Our Mobile Society," about how smartphones and tablets have changed the way we live.
(CNN) -- Both men lit themselves on fire in protest. But only one of them is credited with starting a revolution.
The difference between the two? Mobile phones recorded Mohamed Bouazizi, a Tunisian fruit vendor, as he set himself ablaze in despair over his economic plight. Those videos kicked off the wave of 2011 Arab Spring demonstrations.
Abdesslem Trimech, the other man, fell into relative obscurity.
The example, cited in the book "The Mobile Wave," highlights just one of the many superpowers that mobile phones -- and to a lesser extent, tablets -- have bestowed upon humanity. In addition to enabling us to video events on a second's notice, potentially altering the course of global politics, these high-tech human "appendages" increasingly have become tools for fighting corruption, buying stuff, bolstering memory, promoting politics, improving education and giving people around the world more access to health care.
The battle of the smartphones
2010: Shoppers use phones to get deals
They've shaken up our social lives, too. Forget letters and phone calls. Texts are the currency of modern conversation -- and mobile Internet searches are the way to solve disputes of fact or trivia. Dating apps search suitors by location, and mobile maps ensure we app-enabled superhumans can't get lost, as long as there's a wireless signal.
Superman could fly. Phones, it seems, help us do everything but.
At a time when new smartphones seem to hit the market every couple of days and our faces increasingly are glued to digital screens, CNN is taking a special look at the myriad ways mobile technology is affecting our lives. The monthlong series is called "Our Mobile Society."
"This is the first time in the entire history of humanity that we've connected in this way," Amber Case, a "cyborg anthropologist," said in a 2010 lecture at TEDWomen. "And it's not that machines are taking over. It's that they're helping us to be more human. They're helping us to connect to each other. The most successful technology gets out of the way and helps us live our lives."
'Like a phantom limb'
Phones are so cherished -- or so depended upon -- that 68% of us sleep with them at our bedside, according to a 5,000-person global survey conducted by Qualcomm and Time, which shares a parent company with CNN. Three-quarters of Americans surveyed said being "constantly connected by technology" is helpful.
Some take that idea to extremes.
Michael Saylor, author of "The Mobile Wave" and CEO of MicroStrategy, said he checks his phone for updates at least once a minute -- "I must look at it 500 times a day, or 1,000 times a day," he said. Almost nothing would make him put his phone down. "If I was with the queen of England and she was addressing me directly and it was a one-on-one conversation, then I would probably discipline myself to not look at my phone, so as to not show disrespect to her."
The phone, otherwise, is just too helpful at keeping Saylor linked, constantly, to his colleagues and friends, who send him a fire hose of instant messages and updates.
For all the potential benefits, however, Case and other observers of mobile culture see negative consequences as well. Being connected digitally to everyone all the time also can lead, somewhat surprisingly, to a sense of isolation and loneliness.
"Teenagers tell me they sleep with their cell phone, and even when it isn't on their person, when it has been banished to the school locker, for instance, they know when their phone is vibrating," MIT professor Sherry Turkle writes in the book "Alone Together: Why We Expect More From Technology and Less From Each Other."
"The technology has become like a phantom limb, it is so much a part of them. These young people are among the first to grow up with an expectation of continuous connection: always on, and always on them."
Another young person, age 13, told Turkle she doesn't like to pick up the phone, only text. "Texting offers just the right amount of access, just the right amount of control," the author writes. "She is a modern Goldilocks: for her, texting puts people not too close, not too far, but at just the right distance. The world is now full of modern Goldilockses, people who take comfort in being in touch with a lot of people whom they also keep at bay."
Nearly 6 billion phones
Regardless of the effects, adoption of mobile tech seems to be going only one direction: up. There were nearly 6 billion mobile phone subscriptions worldwide in 2011, according to the International Telecommunication Union, a branch of the United Nations. There are 7 billion people in the world. Some have multiple mobile contracts, but technology is clearly widespread. And getting smarter.
Saylor, the author and CEO, estimates 5 billion people will have smartphones in the next five years, giving those people access to the mobile Internet and apps. The United States already reached a tipping point this year: The majority of American phone owners now have smartphones.
These phones, such as those running the Apple iOS and Google Android operating systems, offer "more computing power than Apollo 11 when it landed a man on the moon," Nancy Gibbs writes for Time.
"In many parts of the world, more people have access to a mobile device than to a toilet or running water," she writes. "For millions, this is the first phone they've ever had."
Gibbs and other writers cite the astounding speed with which mobile phones have come to dominate our lives in the decades since Martin Cooper, from Motorola, placed the first public cellular telephone call on a brick-size phone in 1973. (He called a competitor at Bell Labs, in case you're curious.)
It took years for mobile-networking technology to develop and for cellular towers to go up. After mobile calls became more commonplace in a few developed countries, manufacturers added keyboards and larger screens, clearing the way for the SMS and mobile e-mail revolutions.
By the 2000s, a host of sensors -- from GPS, which enables mobile mapping, to accelerometers, which helps the phone know if it's being tilted -- were being squeezed into the gadgets. The mother of all smartphones, the Apple iPhone, debuted in 2007 with all these accouterments.
By then, phones had become the warehouse for technological innovation -- the Swiss Army knives of modern living, as many authors have argued. If you include tablets and e-readers in the mix, mobile devices have come to rival desktop computers and laptops for their usefulness in life and business.
"The reason why mobile technology is uniquely interesting to the world right now is because it represents the fifth wave of computing," Saylor said, with smartphones following Internet-enabled computing, desktops, minicomputers and early computer mainframes on the timeline. "And technology really is about what happens to the entire civilization of some several billion people or more when there is useful software running on the person and in the hand of everybody, every minute of the day."
Smartphone superpowers
There are plenty of potential superpowers these always-on mobile gadgets could give us.
One of the more futuristic, as outlined by Google this year, is a sort of digital X-ray, or "Terminator" vision. Using augmented-reality technology, that company and others hope to superimpose a layer of digital information on top of the real world. A person wearing Google's prototype of high-tech glasses, for example, might see data about people they encounter or about deals offered inside restaurants they pass.
Other efforts aim to empower people literally to open doors or pay for coffee with a tap of their phone, and to identify themselves using NFC chips that are built into newer smartphones.
Meanwhile, schools in rural parts of Africa that never had textbooks are incorporating smartphones as an information source with the help of Paul Kim, chief technology officer at Stanford University. "I know they are not only using the technology," Kim said, "but they are getting smarter and smarter every day."
And researchers, including George Whitesides at Harvard University, are trying to use mobile phones to bring medical care to remote corners of the world where people otherwise would have to walk for a day or more to see a doctor or nurse. Whitesides' group has been working on a paper chip that could be touched with a drop of blood and then photographed and text messaged to a clinic that could analyze it and offer a diagnosis.
Suddenly, doctors have the superhuman ability to see patients far afield.
New implementations for smartphones don't always work, of course, Stanford's Kim said.
But over time, there's hope smartphones will be a radical, democratizing force -- particularly as they become more affordable for everyone.
"The Agricultural Revolution took thousands of years to run its course. The Industrial Revolution required a few centuries. The Information Revolution, propelled by mobile technology will likely reshape our world on the order of decades," Saylor writes. "But despite the turbulence ahead, we live at one of the greatest times in history. Software will suffuse the planet, filling in every niche, and exciting opportunities will lie everywhere."

★ Summary
1. One of the more futuristic, is a sort of digital X-ray, or "Terminator" version.
2. Other efforts aim to empower people literally to open doors or pay for coffee with a tap of their phone
3. 
trying to use mobile phones to bring medical care to remote corners of the world where people otherwise would have to walk for a day or more to see a doctor or nurse

★ Thinking.
- Trying to use mobile phones to bring medical care to remote corners of the world where people otherwise would have to walk for a day or more to see a doctor or nurse.

★ Source
http://www.cnn.com/2012/09/10/tech/mobile/our-mobile-society-intro-oms/index.html

2012년 11월 16일 금요일

Why Are Mass-Transit Mobile Sites Such A Pain In The Seat?



Why Are Mass-Transit Mobile Sites Such A Pain In The Seat?
We are now nearly a half-decade into the smartphone revolution. Millions of handsets and billions of app downloads later, the list of things mobile technology is changing is too long to fit here, and much of it is obvious. Why, then, is the state of city-to-city mass-transit mobility so horrifically bad?
As a full-time freelancer with family spread up and down the East Coast of the United States, I often have cause to travel. As a hyper-connected, multiple-gadget-toting kind of guy, I instinctively turn to my phone for information, communication and certain utilities. In some cases, the experience of finding a bus or train out of Philadelphia is sufficiently easy to do from my iPhone. In far too too many others, it makes me want to stab myself.

Mind-Boggling Mobile Design

When you navigate to Megabus.com in a mobile browser, you are thankfully redirected to a phone-friendly layout with big, bold touch points and clear text. It's not beautiful, but it's clean and simple, as any good mobile site should be.
The site architecture is a little strange, though. Two main navigation buttons perform almost the same function.
"Search and Buy" lets you query the bus schedule, pick a time and buy your ticket. "Schedules" has the same search interface, but when you find a bus, you can't buy a ticket. To do that, you have to go to "Search and Buy" and enter your criteria all over again. What a delight! Why both of these navigation items exist is anybody's guess.
Recently, I needed to buy a bus ticket from my phone. Megabus's weird navigation was easy enough to get through, but then I hit another problem. While trying to enter my search criteria, I encountered an error message telling me I needed to select an outbound travel date.
Odd, I thought. I must've forgotten to put one in. So I tapped that field to reveal a crude but intuitive enough calendar widget and selected that day's date. It automatically filled in the field with the appropriate numbers (something I wish I could have entered directly using my phone's keyboard) and I was seemingly ready to proceed.
Nope. Same error. Tried it again. Ditto.
This may well have been a rare bug, but it was pretty annoying when I was trying to get to another city. In certain situations, people can't afford even the smallest, most uncommon bug.

Dropping The Ball On Geolocation

I may have been the only person on the planet who experienced that issue, but the bare-bones Web form I was filling out raised bigger questions.
Why, for instance, did I need to tell this site where I was departing from? I was holding in my hand a tiny computer that knows my physical location at all times and tapping away at Web-based software that -- if its creators tell it to -- is capable of accessing that information and update itself accordingly.
My phone knows I'm in Philadelphia. And yes, I could be booking a seat for where I'll be a month from now or getting one for a friend. In that case, don't force me to choose Philadelphia as my departure city, but at least default to it so I have a starting point that feels more sensible than scrolling through a lengthy list of far-away cities and towns.

Megabus isn't the only culprit here. Practically no mass-transit mobile sites I've seen use my phone's location data to simplify the process of booking. When I go to the Bolt Bus mobile site, for instance, the first thing it asks me is what region of the country I'm in. Not even the city. The region. Am I in the Pacific Northwest, it asks? No. Obviously, I am not.
Which inter-city mass-transit line has the worst mobile presence of all? That dishonorable distinction would have to go to Greyhound which, shockingly, has no mobile site at all.
That's right.
A nearly century-old transit company with 3,700 U.S. destinations and whose parent company makes $344 million in annual profits does not have a mobile site. And it's almost 2013.

It's Not All Bad -- Local Mass-Transit Shows Promise

On the local level, there's thankfully a lot more happening in mobile mass transit, thanks in large part to open data initiatives and inventive third-party developers and startups. It's somewhat rare for that innovation to come from the transit agencies themselves, but it does happen. When it comes to getting from city to city, however, the mobile Web-based options aren't anything to get excited about.
These sites aren't all terrible. In fact, Bolt Bus's mobile interface is pretty nice compared to its chief competition and it doesn't have weirdly extraneous navigation buttons.
It's not a particularly innovative interface (it uses the same mobile backend as Megabus and others), but purchasing a ticket is about as straight-forward as it can be, especially if you already have an account with Bolt Bus. Similarly, Amtrak's mobile site is clean, easy to use and even somewhat app-like. It's not mind-blowing, but it works.
Even the best examples of inter-city mass-transit mobile sites leave a lot to be desired. By now, organizations have a rich, if short history of truly beautiful, innovative mobile design from which to draw lessons. Each of us know a handful of mobile apps that have changed the way we get things done, communicate and entertain ourselves.
As is the case with all great technology and design, thoughtful new features are showing us just how inefficient life used to be.
Few things are as well-suited to be enhanced by mobile as the way we get from place to place. And to be sure, in a general sense, that aspect of our lives has already been upended, from directions on Google Maps to driving assistants like Waze and a host of urban transit apps that make it far easier to navigate subway lines. But when it comes to finding -- and paying for -- the best option to get from city to city, we've got a long way to go.

★ Summary
The problem is that the state of city-to-city mass-transit mobility so horrifically bad. It's not beautiful, but it's clean and simple, as any good mobile site should be in a mobile browser. Practically no mass-transit mobile sites I've seen use my phone's location data to simplify the process of booking. 

★ Thinking.
All apps should be this easy to navigate
 
★ Source
  http://readwrite.com/2012/11/16/why-are-mass-transit-mobile-sites-so-horrible