레이블이 Tablets인 게시물을 표시합니다. 모든 게시물 표시
레이블이 Tablets인 게시물을 표시합니다. 모든 게시물 표시

2013년 12월 11일 수요일

Android Or iOS Dominating Tablets? Developer Economics Has The Answer

Android Or iOS Dominating Tablets? Developer Economics Has The Answer

Android is big in tablets. The problem is that no one has a clue how big it is. While Apple happily reports its rising unit sales for tablets, Samsung and other major Android distributors keep mum. Hence, we're largely left in the dark as to just how many Android tablets are being bought and used.

But developers may help us understand Android's market penetration.

Android's 'Dark Matter'

By some estimates, Android will claim as much as 65% of the tablet market in 2014. IDC puts the number a bit lower, but by any estimate Android is booming.

As in smartphones, Android adoption is on overdrive due to giving consumers, particularly in developing markets, a low-cost alternative to Apple's premium pricing. Commenting on Android's rise, Canalys senior analyst Tim Coulling argues that "Apple’s decline in PC market share [which includes tablets] is unavoidable when considering its business model."

Well, maybe.

The problem is counting Android accurately. Asymco analyst Horace Dediu, commenting on Benedict Evans' analysis of Android use, highlights the difficulty in getting an accurate read on Android tablet adoption:

There are no firms which report their shipments
They are not sold through retail chains which normally are sampled in the US and Europe (NPD and GfK respectively.)
They don’t show up in browsing or ad transaction data
Google Play statistics are missing most of the activations since they are not sold as bona fide Google-sanctioned Android.

It should be easy to track Android adoption by measuring web traffic. Yet Android users lag considerably behind iOS users - on smartphones and tablets - when it comes to web usage, something I pointed out a year ago. Dediu posits that Android tablets must be used as glorified video consoles, and maybe he's right.

But his more interesting suggestion is that we can track tablet adoption by measuring payments to developers.

A Market Is Big When Developers Get Paid

Commenting on why some popular technologies like the video CD die quickly, Dediu declares that developer interest ensures a technology sticks around. And developer interest ultimately comes down to cash:

Whether the dark matter Video-only Android device will come to swamp the iPad will depend not on just volume shipments in select geographies. It will depend largely on the ecosystems built around it. The ecosystems of VCD were largely unsustainable because there was no value placed on the content itself. The value chain did not strive to sustain the technology. When something better came along, it got dropped.
In contrast, content-based value chains sustain technologies which keep the revenues coming. And we can measure this revenue.
You don’t need to look too hard for that in tablets. Apple states it quite frequently: total payments to developers.

You don’t need to look too hard for that in tablets. Apple states it quite frequently: total payments to developers.
Not long ago Apple announced that developers had minted $13 billion selling apps for the iOS platform. Google doesn't report similar data for Android, in part because it can't due to the fragmented Android ecosystem, but Business Insider has compiled its own statistics, which show Android well behind iOS but closing the gap:
 

Android developers are likely to get paid even more going forward, as Google has significantly ratcheted up its efforts to improve monetization for Android developers. Indeed, speaking at Google I/O earlier this year, Google's VP of Android product management Hugo Barra told I/O attendees that Google had paid more to Android developers in the 4 months leading up to I/O than the previous 12 months before that combined.

Closing The Developer Payment Gap

However dim our insight may be into actual Android shipments and adoption, it's likely to get better as Google improves developer monetization and (hopefully) starts reporting Android developer payments, as Apple does. Given the very real possibility that Android tablets remain a limited-use alternative to the iPad's multi-use playground, one would expect payments to Android tablet developers to fall far short of what Apple pays iPad developers.

But if, in fact, we see Android developers banking equal or greater amounts of money from this allegedly "dark" adoption, then it will tell us that our understanding of Android usage patterns is way off. Either way, the answer lies in developers.

summary; Given the difficulty of tracking Android shipments or usage, the best proxy for its market share may come from developer payment data.

2013년 5월 14일 화요일

Five Years Of Android: The Devices That Defined Google's Mobile OS

http://readwrite.com/2013/05/14/history-of-google-android-nexus


Five Years Of Android: The Devices That Defined Google's Mobile OS
Nearly five years ago, a smartphone came out that few thought much of. Little did people know that the device would be a harbinger for the next half-decade of mobile innovation, pushing boundaries of technology and launching a fundamental shift in how people interact with computers.
That phone was the HTC G1, the original "Google Phone." It was a clunky, bug-ridden touchscreen device with a slide-out physical keyboard. The G1 did not sell particularly well. The buzz at the time was over Apple's still relatively young iPhone and varying BlackBerry devices, like the original Bold 9000.
Let's not say that the G1 was the beginning of the Mobile Revolution. There are neither beginnings nor endings in the turning of the wheel of technology. But it was a beginning.
The beginning of the Android Era.
It is amazing to look back at the last five years of Android and see just how far the devices that run Google's mobile operating system have come. From the G1 to the Nexus 10, the hardware, software and everything in between has gone from buggy, crash-prone phones to finely tuned devices that dominate mobile computing. Google and its manufacturing partners have done well in a half decade of innovation. What will the next five years bring?
Google is expected to announce a new version of its Android mobile operating system at its I/O developers conference, which runs Wednesday through Friday this week. Google refreshed its flagship Nexus line in November, and new Android chief Sundar Pichai recently downplayed expectations for major new products at I/O, a change from last year, which saw major launches like the Nexus 7 tablet.
Instead, in a sign of Android's maturation, Google will likely put the focus on devices from its hardware partners, like Samsung and HTC—a sign of Android's increasing maturity as a platform. Let's take a look back at the devices that brought Android to this pivotal point in its history.

HTC G1

Released: October 22, 2008
Hardware: 3.2-inch screen (320x480), 1150 mAh battery (removable), slide-out physical keyboard, 256 MB internal storage (expandable external storage), 192 RAM, 3.2 megapixel back camera.
Firmware: Android 1.0
The G1 (also known as the HTC Dream) was the first of Google's flagship smartphones. At the time it was a bit of a curiosity, mostly interesting for how it introduced Google properties (like Maps, Street View, Calendar and Search) to the smartphone market. The G1 was limited to T-Mobile in the United States.

Motorola Droid

Released: October 17, 2009
Hardware: 3.7-inch screen (480x854), 1400 mAh battery (removable), slide-out keyboard, 512 MB internal storage (expandable external storage), 256 MB RAM, 5 MP back camera.
Firmware: Android 2.0 (Eclair)
Boom goes the dynamite. The Motorola Droid was the first true Android smartphone to be popular with the masses. It was released to Verizon with heavy marketing targeted at what the Droid could do that an iPhone could not, like multi-tasking. The "Droid Does" slogan became a popular part of the geek lexicon and was Motorola's high water mark in the smartphone wars. The Droid shipped with the original Android 2.0 "Eclair" version but was quickly updated to a much more stable version in Android 2.1.

Nexus One

Released: January 5, 2009
Hardware: 3.7-inch screen (480x800), 1400 mAh battery (removable), 512 MB internal storage (expandable), 512 MB RAM, 5 MP back camera.
Firmware: Android 2.1 (Eclair)
The Nexus One was the first Android device commissioned directly from Google to serve as the flagship of the operating system. The One was built by HTC (an altered with HTC's "Sense" skin for its Incredible smartphone) and immediately became the sexiest Android smartphone on the market. The Nexus series has since become known as the "guide" device for new versions of the operating system. The Nexus One also marked an experiment by Google to bypass the carriers and sell directly to consumers through its website. The One was also one of the first Android smartphone to ship with Near Field Communication (NFC) functionality. This experiment did not take among consumers and most subsequent Nexus devices were offered through Google alongside subsidized versions from the likes of AT&T, T-Mobile, Verizon and Sprint. Google did not release a Nexus device for Android 2.2, with updated firmware for the Nexus One serving as the de facto flagship for Froyo.

Nexus S

Released: December 16, 2010.
Hardware: 4-inch screen (480x800), 1500 mAh battery (removable), 16 GB internal storage, 512 MB RAM, 5 MP back camera, VGA front camera.
Firmware: Android 2.3 (Gingerbread)
Samsung really started its rise to the top of the Android pyramid in 2010 with the release of its wide-ranging Galaxy S smartphones. Google tapped the Korean manufacturer for the next two Nexus devices, starting with the Nexus S. The device was the flagship for Android 2.3 Gingerbread, which is still the most-used version of the operating system years after its release.

Motorola Xoom

Released: February 24, 2011.
Hardware: 10.1-inch screen (800x1280), 6000 mAh battery (non-removable), 32 GB internal storage, 1 GB RAM, 5 MP back camera, 2 MP front camera.
Firmware: Android 3.2 (Honeycomb)
Google took a break from the Nexus line with Android 3.2 Honeycomb and went with Motorola for the flagship device of the operating system. Honeycomb and the Xoom turned out to be a complete albatross in the Android ecosystem, never gaining traction with consumers or developers. In fact, Honeycomb was so lampooned for being "half-finished" that Google never even released the normally open source Android kernel code and very few devices were ever made that used the operating system. Honeycomb was supposed to be Google's answer to the Android tablet conundrum. To this point, the only Android tablets that had been released ran some version of Froyo or Gingerbread, Android versions that were suboptimal for large screen devices. Honeycomb ultimately served as the stepping stone between Gingerbread and Ice Cream Sandwich, which married the smartphone and tablet capabilities of Android and made it much easier for developers and manufacturers to create applications for a variety of screen sizes. 

Galaxy Nexus

Released: November 17, 2011.
Hardware: 4.65-inch screen (720x1280), 1750 mAh battery (removable), 16/32 GB internal storage (no external memory), 1 GB RAM, 5 MP back camera, 1.3 MP front camera.
Firmware: Android 4.0 (Ice Cream Sandwich)
In many ways, Android phones made a giant leap at the end of 2011. Screens started to get bigger (eventually much bigger) and Android got a lot smarter, easy to use and out of its own way. This was epitomized with the Galaxy Nexus and Ice Cream Sandwich. Android can almost be categorized into two phases: Android 2.3 Gingerbread and everything that came before and Android 4.0 Ice Cream Sandwich and everything that came after. Starting with the Galaxy Nexus, Android smartphones have run smoother, been more secure, had bigger screens and hardware specifications that are all almost nearly double what came before.

Nexus 7

Released: July 13, 2012.
Hardware: 7-inch screen (800x1280), 4325 mAh battery (non-removable), 8/16/32 GB internal memory (no external memory), 1 GB RAM, 1.2 MP front camera.
Firmware: Android 4.1 (Jelly Bean)
The first Nexus tablet was announced at Google I/O in June 2012 and shipped a couple weeks later. The Nexus 7 cemented the market for lower priced tablets (next to the Kindle Fire at $199) with smaller screens in the 7-inch variety. From a hardware point of view, the Nexus 7 was not the most sophisticated tablet ever to be released, but it showed that Android has the ability to seamlessly run on tablet-sized screens while also highlighting the capabilities of Jelly Bean as a tablet operating system. Google refreshed the Nexus 7 later in the year to give it cellular connectivity. 

Nexus 4

Released: November 13, 2012.
Hardware: 4.7-inch screen (768x1280), 2100 mAh battery (non-removable), 8/16 GB internal memory, 2 GB RAM, 8 MP back camera, 1.3 MP front camera. 
Firmware: Android 4.2 (Jelly Bean)
The latest Android firmware is version 4.2, the second instance of Jelly Bean (much in the same way that Android 2.0/2.1 were both Eclair). The Nexus 4 from LG was released at the end of 2012 with two other devices -- the Nexus 10 from Samsung (below) and the upgraded Nexus 7. As yet, adoption of Android 4.2 has been minimal as it is an iterative update to what already existed in Android 4.1, with some minor feature upgrades. While many people consider the Nexus 4 to be a superb instance of an Android smartphone, it was criticized for its lack of 4G LTE, of which most new smartphones have included by default. The phone was made available through Google Play store (along with it tablet siblings) and on T-Mobile.

Nexus 10

Released: November 13, 2012.
Hardware: 10.05-inch screen (1600x2560), 9000 mAh battery (non-removable), 16/32 GB memory, 2 GB RAM, 5 MP back camera, 1.9 MP front camera.
Firmware: Android 4.2 (Jelly Bean)
Samsung came back to produce the first branded large-screen (8-inches or up) Nexus tablet with the Nexus 10. The tablet was the first large screen to roll out with a flagship Android update since Motorola released the Xoom tablet with the Honeycomb release in February 2011. 
What will this week bring at Google I/O 2013? Will we finally see Android 5.0? Or is there another update to Jelly Bean (Android 4.3)? We will be everywhere at I/O next week bringing you news of Google's latest gadgets, apps and developer news. Stay tuned.

2012년 12월 4일 화요일

Survey: Smartphones are for singles, tablets for couples

A couple in Mumbai, India, checks out the iPad 2 at an Apple reseller in 2011.
A couple in Mumbai, India, checks out the iPad 2 at an Apple reseller in 2011.
 
Doug Gross, CNN
 
STORY HIGHLIGHTS
  • Survey: Singles are more likely to own smartphones, couples to have tablets
  • Difference may be because married folks are usually older, more financially secure
  • The survey sampled 2,006 adults in the United States
(CNN) -- Maybe a phone's not big enough for you and your spouse to cuddle up with on the sofa. Or single folks need to travel light when they're on the prowl.
Whatever the reasons, a new survey suggests that married couples are more likely to own a tablet, while smartphones are more popular with unhitched folks.
The Search Agency, a digital marketing company, recently released its 2012 Online User Behavior and Engagement Study (PDF), created with the help of market research firm Harris Interactive.
In it, 49% of single respondents said they own a smartphone, compared with only 43% of married people. Meanwhile, 45% of people who have said "I do" reported owning a tablet, compared with 36% of singles.
Search Agency Vice President Mike Solomon said that differences in the ages of single and married respondents may have played a bigger role than specific habits.
"For many of the findings, percentages zigzagged between age groups, rather than plotting a consistent bell curve -- indicating how factors such as generational differences, disposable income, and the influence of children on their parents impact results," Solomon said in a written statement.
"Married people are often older, have more disposable income and can more easily justify superfluous pieces of technology, such as tablets. At the same time, baby boomers are often more tech-literate than their slightly younger counterparts -- likely because their millennial children are pushing them to use new tools and devices."
The survey of 2,006 U.S. adults was conducted online between August 14 and 16.
It provides some other interesting glimpses into what could be called the mobile revolution that has taken over the computing world.
For example, 59% of smartphone owners said they had launched a Web search on their mobile phones when they were sitting within arm's reach of a desktop or laptop -- a number that jumps to 74% for younger users, age 18-34.
And 66% of tablet owners said they've quickly jumped onto their iPad, Kindle Fire, Nexus 7 or other gadget to get more information about products they see on TV.


http://www.cnn.com/2012/11/29/tech/mobile/smartphones-tablets-singles-couples/index.html