Midterm Project- Computer graphics and animation

Cultivation Theory - mass media & society

1. What is the Cultivation Theory?
George Gerbner’s “Cultivation Theory” which basically states that what society sees in the media shapes how we act, react, and think about things in the real world. We are shaped or “cultivated” by any stereotypes that are shown consistently in the media.

2. Examples

★ The Big Bang Theory

 While watching one of my favorite show, The big bang theory, I never realized how scripted and planned it was so that the cast had their specific roles based on their gender.

The main characters include: Sheldon, Leonard, Howard, Raj, and Penny. Penny is the only female and she works as a waitress at a local restaurant. The four males are all students and also doctors and scientists because they have such a high degree. They are all Caucasian except for Raj, in their 20s, and living a pretty good life.

This definitely fit into Cultivation theory. One proof is that shows how the roles of men and women are portrayed in society is on page two when the theory says, “No one is born a minority. Minorities are trained to act like minorities.” That just goes to show how minorities, in this case women, are basically trained throughout their lives to act like a women should according to society and the media. Penny plays a waitress who doesn’t really care much for her education while the guys are all doctors and scientist and very smart. I never realized it before, but after watching it while keeping the Cultivation theory in mind, I was surprised at how true it ended up being.

★ The Grey’s anatomy

I watched a latest episode of Grey’s anatomy. The episodes name was “Support system.” This episode displayed the major problems that Cristina and Owen were having. What their colleagues don’t know is that the two of them are faking the flu in order to stay home to discuss Owen’s infidelity. Christina wants all the painful details but Owen is reluctant to give them to her because he knows it will hurt her. Because she demands them Owen gives step by step details about the night he slept with another women. This causes Cristina to sob uncontrollably when he tries to console her she locks herself in the bathroom.

A worried Owen tries to break down the bathroom door just as his wife opens it. the two of them laugh about this momentarily, but then all the pain comes rushing back. Chrisatina ultimately believes that the reason Owen slept with another woman is because he was still so hurt about her abortion. He wanted to hurt her back. After this unsetting revelation, Owen packs a bag and moves out of the firehouse.

The characters are all doctors and very attractive. Christina is a female, she is a asian, and middle aged as well. In the episode the men played the strong leads and Christina was vulnerable throughout the whole show. This goes along with theory very well, because like stated in his theory the most leads in TV shows are successful, white, male, attractive, and strong leads. The girls will be vulnerable and a victim just like in this episode. Christina was the hopeless victim because her husband and cheated on her and she spent the whole episode crying.

In the Cultivation theory, the males were in power and the one female that really had a lead role was devastated and crying pretty much the whole episode because a guy broke her heart. Most of the main characters in this episode are while males. Some of the other leads are of color, but the most important, main characters in the show are white. Males were in power and most of the women were having troubles or seemed just lost, like they needed help and were victims.

Overall, this episode and many episodes in Grey’s Anatomy fit into Cultivation theory. White, handsome, successful, males were the main focus and leads of the show and the females were vulnerable and seemed to be the victims.

3. CSI

Sometimes I watched an episode of the CSI Miami. The characters were mixed some females, some males but the main roles were men. The most powerful role belong to: Lieutenant Horatio Caine a white male of roughly 40 years. In cultivation theory, the leading role is both white and a male. He is not a minority and is someone that the media portays as powerful all the time. The media has done such a good job setting the standards of power to while men that anything other than that is weird in the eyes of the public. In my opinion if SCI had a female lead it will not be the success it is today.

Overall, most criminals are minorities and the leading roles of CSI are majorities. Females do hole a semi powerful role in the show, but it is not the number 1 power roles. There is one CSI agent who is Puerto Rican, but the rest CSI’s are Caucasians. Most minorities play the enemy, criminal, bad guy.

Midterm senario - computer graphics and animation

1. Human; Does bone structure and design
God, Eve, Adam

2. Animals; makes scene and background
unicorn flying, snake, fish jumping, flying bird.

3. Naration; all of us speak.

4. Beginning; the bigbang song.
Adam and Eve riding unicorn, apple scene, kicked out litesaly, strike down of unicorn

Chapter 5 Media and Ideology - Mass media and society

ESSAY QUESTIONS – MASS MEDIA AND SOCIETY

WRITE AT LEAST 3-5 SENTENCES FOR EACH QUESTION

1. Media sociologists often say that the journalistic norm of “objectivity” is a set of socially constructed “routine practice.” What does it mean? Explain

Objective, can be seen as a set of practices or conventions that the professional journalist is trained to follow. News accounts have a tendency to look similar because reporters all follow the same basic routines. They talk to the same people, use the same formats, observe the same basic dos and don’ts.

3. What does it mean that advertising created a modern consumer culture? What value does advertising promote? Explain.

There are a wide range of specific messages in these ads, suggesting connections between products and lifestyles and between services and states of mind and presenting a host of information about prices, availability, and the like. Ads tell us that happiness and satisfaction can be purchased, that each of us is first and foremost an individual consumption unit, and that market relations buying and selling are the appropriate.

4. Think of popular Hollywood action films such as The Avengers, The Bourne Legacy, Skyfall. What are the common ideologies or values promoted in such movies?

Ultimately, the action-adventure genre, with its focus on the personal triumph of the hero, is a tale about the power of the rugged male individual, a mythic figure in the ideology of the American Dream

6. What is the relationship between news routines and the organization of newsgathering? Why do reporters and news organizations develop such news routines

Journalists and news organizations rely on and build their work around the routine and predictability of these established institution. The practice associated with objectivity are tilted in one direction; they give those in power enormous visibility in the media, while those outside are largely ignored.

7. What does it mean to say that objectivity in journalism is a “set of practices”? How do these practices shape the content of the news?

All news coverage is pretty much same. Journalist adhere to the same method, so they produce similar news. They see similarity in coverage as a confirmation that they lived up to the ideal of objectivity, that is, the separation of values from facts.

8. What are the differences in the roles of news photographer and ad photographer and what are the sources of these differences? How do the role expectations of photographers shape the definition of creativity?

Editors expect photographers to have good news judgment, to be willing to use initiative to get good pictures, and to produce pictures that can tell various aspects of the story. In contrast, ad photographers, take on the role of merchants as they must sell their services to an ad agency and an advertiser, follow the lead of the art director, and produce pictures that are generally prescripted. Thus, much ad photography is reduced to technical work.

Echo chamber - Media management

Class Assgnment #5.

1. The echo chamber revisted:http://onthemedia.org/2011/jun/17/echo-chamber-revisited/  The media “echo chamber” is the idea that we are increasingly able to cherry-pick our news sources and thus reinforce our worldview.

A. How does the notion of the “echo chamber” contradict earlier ideas about the availability of information on the internet?

The concept exposes the user to other ideas online. It does not limit the user to ideas they are already familiar with – the user wants their own ideas to be challenged. If the user fails to expose himself/herself to different arrays of ideas, they end up putting themselves in a confirmation bias. The notion of echo chamber challenges that mindset by presenting the user with the facts and not opinions.

B. What does this trend have to do with ideology and the culture wars?

The trend is relevant to ideological battles because defendants of a certain position, whether it be cultural or political, always surrounds themselves with information that they wish to receive—it prevents the proponent from exposing himself to the facts of the matter in which they’re addressing. The relevance of this trend affects how people view the information they need and what aspects they wish to address.

C. Does this trend reflect your experience? How do you find news and views on the internet or how does it find you? What effect does it have on political discourse?

Back when I was a teenager, my parents surrounded themselves with magazines by organizations like Focus on the Family—Breakaway, Family Magazine and other magazines. Basically, the magazines presented a narrow-minded view of how Christians should behave, sort of creating a confirmation bias. Eventually, when I exposed myself to mainstream sites, huffingtonpost, yahoo.com, npr, etc. and more diverse Christian resources (Word on Fire, Redeemer Presbyterian, etc)—I found myself learning different perspectives, even if I didn’t always agree with those perspectives all the time.-- Jer

Media Industry - Mass media & Society

COM 212 Homework Assignment #5 Media Industry

Watch clips and answer the questions below. Use at least 2-3 sentences per question

1. A Shared culture:
http://creativecommons.org/videos/a-shared-culture:

A. What are some of the stated goals of the creative commons?

The goals of the creative commons are expanding the range of creative works available for others to build upon legally and to share. People who shared the creative stuffs allow to creators.

B. How are CC licensing and principles used in the creation of the video itself?

One-page explanation of rights, with associated visual symbols, explains the specifics of each Creative Commons license. Creative Commons licenses do not replace copyright, but are based upon it

C. What is the metaphor of the commons and how does it apply to the organization’s goals?

Bridge, to the future move away to contents, and move away to community. Also physical commons is park that everybody can enter there, so it gives more free and give more expression.

D. Are the goals of the Creative Commons persuasive to you? Why or why not?

I agree with thinking about Creative commons. For example, Even if I have some of awesome pictures, but it everyone can’t see my pictures, that value of products is how to big. According to the creative thinking, the more show to everyone, the more increase to the value of products. So, I think that goals of the creative commons is useful to everyone.

2. On the Media: Is the FCC Too Weak?
http://www.onthemedia.org/2011/jun/17/fcc-too-weak/

a. What does the commissioner see as the purpose of the FCC?

The commissioner sees the purpose of the FCC is to help government facilitate environment rather as a civic dialogue that was a whole purpose of the First Amendment.

b. What are the current and future challenges for the FCC and why?

He believes that the FCC would fix the problems about what the Internet had made. The Internet did too much damage to traditional media so the FCC will let the broadcasters access to the public spectrum in exchange for a public service function.

c. Why is it suggested that the FCC has lost some power to preserve the public interest?

Because the FCC has walked away from the publications overside, only did some disciplines.

3. Growing Neutrality:
http://www.onthemedia.org/2009/sep/25/growing-neutrality/

A. What is net neutrality? Why does the FCC Chairman want to expand it?

Net neutrality is a set of principles around fair rules of the road that preserve equal access to the Internet so that any innovator has the same chance to come up with an idea, start a business, put it on the Internet and succeed.

B. Why do major Internet providers like AT&T want to be able to limit Internet activity?

Because the major internet providers like AT&T give is that it consumes too much network space. Second, it is very much concerned that competitive services get a fair shake,

C. How is competition an argument for net neutrality?

Originally, I agree with the opinion of FCC Chairman, Julius Genachowski. I think the network which provide to using Internet is public goods. Because it need to all of our life such as electricity and water in Korea. Before FCC Chairman told that, it need to have an open platform that encourages the broadest range of competition and entrepreneurial activity.

4. TED Talks: Howard Rheingold on Collaboration:

http://www.ted.com/talks/howard_rheingold_on_collaboration.html

A. What are the benefits of collaboration and participation?

The speaker insisted that collaboration could be the different way of thoughts in media industry. Since human being existed, they have not only lived in competitively, but also helped each other when they needed to. And this is the natural instinct of human. Most cultures had radically different idea about ‘what proportion is fair between two people’ in economic transition. And the game, the researchers progressed many different culture, showed us that economic transition can be influenced by social institution.

B. How does this tie into possibilities for media?  

He demonstrated that many companies are already doing collaboration even though it can sometimes help their rival companies, such as TOYOTA, IBM, AND HP that are open-sourcing their software. They do collaboration because they are learning a certain kind of sharing can make them get a bigger benefit. Ultimately. By enriching others, it can be using a way of enriching themselves

C. How does technology expand these possibilities?

In the past, with new technology, people could collaborate in a new way in order to make a new wealth. Like this, collaboration helps us to make a better world not only in the media industry, but also world-widely. A lot of companies are helping poor people in Africa by investing their money, technology.

Mapping Media – Mass media & Society

In this assignment, you will explore two major media corporations, analyze their holding, and comment on what you find.

1. News Corporation

(1) The News Corporations, Select Holdings, 2012; brief

Cable Network Programming FOX Business Network FOX News Channel Fox Networks Fox International Channels FSN FX Networks National Geographic Channel STAR National Geographic Channel Asia Filmed Entertainment Fox Studios Australia Fox Television Studios Twentieth Century Fox Film Twentieth Century Fox Home Entertainment Twentieth Century Fox Consumer Products Twentieth Century Fox Television Shine Group Television FOX Broadcasting Company FOX Sports

FOXSports.com on MSN Fox Television Stations MyNetworkTV Twentieth Television Direct Broadcast Satellite TV SKY Italia BSkyB (equity affiliate) FOXTEL (equity affiliate) Publishing News America Marketing New York Post News International News Limited The Wall Street Journal Dow Jones HarperCollins The Daily Other Digital Media Group Equity Interests     ·  Hulu ·  NDS Group

(2) Key concepts and comments

As media companies buy each other out, amalgamate and close each other down, it seems we are headed for the situation where all media production globally is in the hands of a small group of companies. In the 21st century we have news organisations, large companies that own a range of individual news outlets, from local free newspapers to national TV news programmes.

News Corporation’s cable television industry is an excellent example of horizontal holdings. News Corporation owns a total of fourteen cable channels. The channels strive to draw in a large number of viewers, but the channels do not compete directly against each other. A current example of this strategy is how News Corporation has handled reporting the global financial crisis. In the article Fox Business Seizes the Moment, Ronald Glover states, “FBN is also being given more prominence within owner Rupert Murdoch's vast news empire. FBN reporters have been appearing regularly on Fox News to explain the financial turmoil. When Alexis Glick, the morning anchor, broke the news that Citigroup intended to challenge the deal between Wells Fargo and Wachovia, Dow Jones Newswires picked it up right away and credited Fox Business with the scoop.” News Corporation’s strategy has been to promote FOX Business Network by having anchor of FBN, Alexis Glick, appear on FOX News Channel to discuss the topic, while also drawing in an audience interested in other business topics.

According to the Annual Report 2012, I recognize that concentration of ownership, and view of their holdings.

• Cable Network Programming, which principally consists of the production and licensing of programming distributed through cable, television systems and direct broadcast satellite operators primarily in the United States, Latin America, Europe and Asia.

• Filmed Entertainment, which principally consists of the production and acquisition of live-action and animated motion pictures for distribution and licensing in all formats in all entertainment media worldwide, and the production and licensing of television programming worldwide.

• Television, which principally consists of the broadcasting of network programming in the United States and the operation of 27 full power broadcast television stations, including 9 duopolies, in the United States (of these stations, 17 are affiliated with the FOX Broadcasting Company (“FOX”) and 10 are affiliated with Master Distribution Service, Inc. (“MyNetworkTV”)).

• Direct Broadcast Satellite Television, which consists of the distribution of basic and premium programming services via satellite and broadband directly to subscribers in Italy.

• Publishing, which principally consists of the Company’s newspapers and information services, book publishing and integrated marketing services businesses. The newspapers and information services business principally consists of the publication of national newspapers in the United Kingdom, the publication of approximately 140 newspapers in Australia, the publication of a metropolitan newspaper and a national newspaper (with international editions) in the United States and the provision of information services. The book publishing business consists of the publication of English language books throughout the world and the integrated marketing services business consists of the publication of free-standing inserts and the provision of in-store marketing products and services in the United States and Canada.

• Other, which principally consists of the Company’s digital media properties and Amplify, the Company’s education technology businesses.

3. Source

http://www.newscorp.com/management/index.html - News corporations ownership

http://www.newscorp.com/Report2012/2012AR.pdf - News Corporations Annual Reports

http://www.globalissues.org/article/159/media-conglomerates-mergers-concentration-of-ownership - concept of News Corporations holdings