5 things game developers need to know about mobile advertising in China | VentureBeat
★ Summary
- Five points to introduce to game developers
1. Advertisers still experimenting with the best ways to monetize.
2. Unlike the West, there’s very little market for cost-per-thousand (CPM) impression campaigns. But, the market has moved almost entirely to performance-based cost-per-action (CPA) and cost-per-click (CPC) campaigns.
3. Most Chinese mobile advertising networks have wildly fluctuating ad fill rates and inventory.
4. To wait until the mobile ad market consolidates so that it can provide an AdMob-like experience in terms of efficiency. And Another solution is to work with a local partner who is capable of federating inventory across networks.
★ Thinking.
- Within the next few years, half a billion Chinese will own a smartphone
or tablet, and it’s a safe bet that the advertising market will grow
and evolve with them.
★ Source
http://venturebeat.com/2012/11/20/5-things-about-mobile-advertising-china/
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