2013년 2월 20일 수요일

Media Industry - Mass media & Society



COM 212 Homework Assignment #5 Media Industry


Watch clips and answer the questions below. Use at least 2-3 sentences per question
A. What are some of the stated goals of the creative commons?
The goals of the creative commons are expanding the range of creative works available for others to build upon legally and to share. People who shared the creative stuffs allow to creators.
B. How are CC licensing and principles used in the creation of the video itself?
One-page explanation of rights, with associated visual symbols, explains the specifics of each Creative Commons license. Creative Commons licenses do not replace copyright, but are based upon it
C. What is the metaphor of the commons and how does it apply to the organization’s goals?
Bridge, to the future move away to contents, and move away to community. Also physical commons is park that everybody can enter there, so it gives more free and give more expression.
D. Are the goals of the Creative Commons persuasive to you? Why or why not?
I agree with thinking about Creative commons. For example, Even if I have some of awesome pictures, but it everyone can’t see my pictures, that value of products is how to big. According to the creative thinking, the more show to everyone, the more increase to the value of products. So, I think that goals of the creative commons is useful to everyone.

2. On the Media: Is the FCC Too Weak?
http://www.onthemedia.org/2011/jun/17/fcc-too-weak/
a. What does the commissioner see as the purpose of the FCC?
The commissioner sees the purpose of the FCC is to help government facilitate environment rather as a civic dialogue that was a whole purpose of the First Amendment.
b. What are the current and future challenges for the FCC and why?
He believes that the FCC would fix the problems about what the Internet had made. The Internet did too much damage to traditional media so the FCC will let the broadcasters access to the public spectrum in exchange for a public service function.
c. Why is it suggested that the FCC has lost some power to preserve the public interest?
Because the FCC has walked away from the publications overside, only did some disciplines.

A. What is net neutrality? Why does the FCC Chairman want to expand it?
Net neutrality is a set of principles around fair rules of the road that preserve equal access to the Internet so that any innovator has the same chance to come up with an idea, start a business, put it on the Internet and succeed.
B. Why do major Internet providers like AT&T want to be able to limit Internet activity?
Because the major internet providers like AT&T give is that it consumes too much network space. Second, it is very much concerned that competitive services get a fair shake,
C. How is competition an argument for net neutrality?
Originally, I agree with the opinion of FCC Chairman, Julius Genachowski. I think the network which provide to using Internet is public goods. Because it need to all of our life such as electricity and water in Korea. Before FCC Chairman told that, it need to have an open platform that encourages the broadest range of competition and entrepreneurial activity.

4. TED Talks: Howard Rheingold on Collaboration:

http://www.ted.com/talks/howard_rheingold_on_collaboration.html
A. What are the benefits of collaboration and participation?
The speaker insisted that collaboration could be the different way of thoughts in media industry. Since human being existed, they have not only lived in competitively, but also helped each other when they needed to. And this is the natural instinct of human. Most cultures had radically different idea about ‘what proportion is fair between two people’ in economic transition. And the game, the researchers progressed many different culture, showed us that economic transition can be influenced by social institution.
B. How does this tie into possibilities for media?  
He demonstrated that many companies are already doing collaboration even though it can sometimes help their rival companies, such as TOYOTA, IBM, AND HP that are open-sourcing their software. They do collaboration because they are learning a certain kind of sharing can make them get a bigger benefit. Ultimately. By enriching others, it can be using a way of enriching themselves
C. How does technology expand these possibilities?
In the past, with new technology, people could collaborate in a new way in order to make a new wealth. Like this, collaboration helps us to make a better world not only in the media industry, but also world-widely. A lot of companies are helping poor people in Africa by investing their money, technology.

댓글 없음:

댓글 쓰기