In this assignment, you will
explore two major media corporations, analyze their holding, and comment on
what you find.
1. News Corporation
(1) The News Corporations, Select Holdings, 2012;
brief
Cable Network Programming
Filmed
Entertainment
Television
|
Direct Broadcast Satellite TV
Publishing
Other
|
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(2) Key concepts and
comments
As media companies buy each other
out, amalgamate and close each other down, it seems we are headed for the
situation where all media production globally is in the hands of a small group
of companies. In the 21st century we have news organisations, large companies that own a range of individual
news outlets, from local free
newspapers to national TV news programmes.
News Corporation’s cable
television industry is an excellent example of horizontal holdings. News
Corporation owns a total of fourteen cable channels. The channels strive to
draw in a large number of viewers, but the channels do not compete directly
against each other. A current example of this strategy is how News Corporation
has handled reporting the global financial crisis. In the article Fox
Business Seizes the Moment, Ronald Glover states, “FBN is also
being given more prominence within owner Rupert Murdoch's vast news empire. FBN
reporters have been appearing regularly on Fox News to explain the financial
turmoil. When Alexis Glick, the morning anchor, broke the news that Citigroup
intended to challenge the deal between Wells Fargo and Wachovia, Dow Jones
Newswires picked it up right away and credited Fox Business with the scoop.”
News Corporation’s strategy has been to promote FOX Business Network by having
anchor of FBN, Alexis
Glick, appear on FOX News Channel to
discuss the topic, while also drawing in an audience interested in other
business topics.
According to the Annual Report 2012, I recognize that concentration
of ownership, and view of their holdings.
• Cable Network Programming, which
principally consists of the production and licensing of programming distributed
through cable, television systems and direct broadcast satellite operators
primarily in the United States, Latin America, Europe and Asia.
• Filmed Entertainment, which
principally consists of the production and acquisition of live-action and
animated motion pictures for distribution and licensing in all formats in all
entertainment media worldwide, and the production and licensing of television
programming worldwide.
• Television, which
principally consists of the broadcasting of network programming in the United
States and the operation of 27 full power broadcast television stations,
including 9 duopolies, in the United States (of these stations, 17 are
affiliated with the FOX Broadcasting Company (“FOX”) and 10 are affiliated with
Master Distribution Service, Inc. (“MyNetworkTV”)).
• Direct Broadcast Satellite Television, which consists
of the distribution of basic and premium programming services via satellite and
broadband directly to subscribers in Italy.
• Publishing, which
principally consists of the Company’s newspapers and information services, book
publishing and integrated marketing services businesses. The newspapers and
information services business principally consists of the publication of
national newspapers in the United Kingdom, the publication of approximately 140
newspapers in Australia, the publication of a metropolitan newspaper and a national
newspaper (with international editions) in the United States and the provision
of information services. The book publishing business consists of the
publication of English language books throughout the world and the integrated marketing
services business consists of the publication of free-standing inserts and the
provision of in-store marketing products and services in the United States and Canada.
• Other, which
principally consists of the Company’s digital media properties and Amplify, the
Company’s education technology businesses.
3. Source
http://www.newscorp.com/management/index.html
- News corporations ownership
http://www.newscorp.com/Report2012/2012AR.pdf
- News Corporations Annual Reports
http://www.globalissues.org/article/159/media-conglomerates-mergers-concentration-of-ownership
- concept of News Corporations holdings
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